Falling local spending as household budgets face greater pressure is leading to “unprecedented challenges” for the retail sector.
【澳纽网编译】随着家庭预算面临更大的压力，当地支出下降，给零售业带来了“前所未有的挑战”。

Credit bureau Centrix data shows business liquidations are up more than a third year-on-year, with the retail sector leading the charge. 征信机构Centrix的数据显示，企业清算同比增长了三分之一以上，其中零售业处于领先地位。

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First Retail Group managing director Chris Wilkinson said more New Zealanders were taking their money offshore on holidays, while others were spending less as high inflation and interest rates ate into household budgets.
First Retail Group董事总经理克里斯·威尔金森（Chris Wilkinson）表示，越来越多的新西兰人在度假时将钱花在海外，而其他人则减少了支出，因为高通胀和利率侵蚀了家庭预算。

He said the pressures were being felt right across the retail sector.
他说，整个零售业都感受到了压力。

“The big challenge is a lot of spending is now starting to escape back offshore. This year was one of the first periods since Covid that we’ve seen a lot of people travelling offshore.”
“最大的挑战是，现在很多支出花在海外。今年是自新冠疫情以来，我们看到很多人出国旅行的首个时期之一。

Businesses benefited from “captive” spending during the pandemic as New Zealanders spent locally, Wilkinson said.
威尔金森说，企业受益于大流行期间的“专属”支出，因为新西兰人在当地消费。

“Probably the most important aspect has been these extreme challenges consumers are seeing in their everyday lives – the cost of living.”
“可能最重要的方面是消费者在日常生活中看到的这些极端挑战——生活成本。

Wilkinson said businesses had to be prepared for the challenging times by thinking hard about how to adapt their business.
威尔金森说，企业必须通过认真思考如何调整业务来为充满挑战的时代做好准备。

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“It’s all about leaning in, making sure that you are spending time talking to your customers, being in front of them as often as you possibly can.”
“这一切都是为了靠拢，确保你花时间与客户交谈，尽可能多地出现在他们面前。”

Wilkinson said retailers should also build networks within business communities, as working as communities have led to success.
威尔金森说，零售商也应该在商业社区内建立网络，因为社区工作已经取得了成功。

He said having an online presence was also important during a tough climate.
他说，在恶劣的气候下，拥有在线业务也很重要。

“Many consumers start their shopping journey online. While cost is a key aspect for most people, convenience is [also] a key aspect.”
“许多消费者开始了他们的在线购物之旅。虽然成本对大多数人来说是一个关键方面，但便利性也是一个关键方面。

来源：RNZ

分类： 澳纽资讯

(即时多来源) 新西兰英语新闻 New Zealand English News

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